Lead with one benefit
Turn the product promise into a visible first beat instead of asking one short clip to explain every feature.
Turn a product benefit, audience insight, or campaign hook into a short video concept in the AI Image Video text-to-video workspace. Start with text for a scene direction, or use image-to-video when a product still should anchor the ad.
Generation takes place in the linked workspace. Requirements and credit cost depend on the model and settings you choose.
A focused creative workflow
An ad concept is easiest to evaluate when the audience, promise, and first visual beat are explicit. Generation is only the draft step; brand, legal, accessibility, and destination checks still belong in your campaign workflow.
Turn the product promise into a visible first beat instead of asking one short clip to explain every feature.
Plan a vertical social hook, square feed concept, or landscape product-page draft before selecting supported settings.
Generate alternate openings and motion ideas, then review the downloadable drafts with your normal brand and claims checks.
How it works
This landing page is a guide. The linked workspace is where prompts, uploads, model choices, generation, and downloads happen.
State who the ad is for, what problem or desire it addresses, and the visual moment that should stop the scroll.
Give the model one scene, action, camera move, lighting direction, and optional space for copy or a product end frame.
Choose an available model, duration, and aspect ratio in the text-to-video workspace, then check motion, clarity, and claims before use.
Model and settings
A vertical social hook needs a different composition from a landscape product-page explainer. Select the available aspect ratio and duration only after deciding where the draft will be reviewed.
A portrait composition needs a different frame from a landscape scene. Likewise, a subtle animation prompt calls for a different direction from an energetic camera move. Start with the result you need, then choose the settings the selected model supports.
Use cases
Test several opening visual ideas before committing to a storyboard, shoot, or edited ad.
Visualize a single use moment or product detail that supports the message without overloading the short clip.
Create a vertical social concept, square feed version, or landscape page draft from the same campaign angle.
Format planning
These are creative starting points, not platform specifications. Always confirm the destination’s latest technical and policy requirements before preparing a final asset.
Social
Make the product or benefit visible early, leave safe room for platform UI, and confirm the current ad-spec sheet for the placement.
Amazon
Keep the product and claim easy to understand, then confirm the latest Amazon Ads requirements before delivery.
Shopify
Use a concise scene that supports the product page and check the destination theme or player behavior before publishing.
Etsy
Focus on the item, craft, or material story and confirm current Etsy listing or ad rules for the final asset.
Prompt templates
Replace the bracketed details, then adjust the direction to match the model and output settings available in the workspace.
Open with [audience] discovering [product benefit], immediate visual proof in the first beat, clean camera push-in, confident lighting, space for a short headline, vertical ad concept.
A concise visual transition from [everyday problem] to [product] solving it, one subject and one action, clear product end frame, polished campaign style, [aspect ratio].
Macro-to-medium reveal of [product feature], tactile movement and natural light show [proof point], no distracting props, room for a factual caption, short ad draft.
Limits and review
Questions, answered
It is a way to turn an audience, product benefit, and shot direction into a short ad concept. AI Image Video generates the draft in its text-to-video or image-to-video workspaces; campaign setup and publishing remain separate.
Use text-to-video to explore a scene or hook before you have a final visual. Use image-to-video when a supplied product still should remain the anchor of the ad draft.
You can create format-specific concepts for review, but each destination has its own current technical, policy, and audience requirements. Confirm those requirements before delivery.
No. It generates and lets you download a video draft. Targeting, copy approval, editing, campaign setup, and publishing happen in your existing marketing workflow.
Keep exploring
Plan a storefront and social product-video workflow.
Anchor an ad draft to a supplied product still.
Create a campaign image direction first.
Read the general text-to-video workflow.
Turn text prompts into image concepts.
Animate a still with a motion prompt.
Review available plans and credit details.
Browse published creative examples.
Open the text-to-video workspace to enter your prompt and choose the settings available for your model.